Leading Change in the Middle East

MSLGROUP is Publicis Groupe’s Strategic communications and engagement consultancy.

We create insight-driven, integrated compaigns that deliver impact.

Our job is to create value for our clients by linking the power to make yourself heard (through engagement) with the power to convince (through relevance).
Our three guiding principles of INSIGHT, INTEGRATION and IMPACT (i3) lie at the core of our communications vision. i3 helps companies thrive in a hyper-accelerated world, where change is the only constant.

Today, our agency offers a platform for top-performing talent to grow, evolve, and continue to lead the change.

Our Guiding Principles


Our communication strategies are founded on strong, defensible insights.


We deliver effective compaigns and reach target audiences across multiple channels with the use of paid, earned and owned media.


We create impact that goes beyond delivering results. We pride ourselves on delivering measurable results which support our clients’ business objectives and move the needles of their organisations.

Our People

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    Raja Trad

    CEO of Publicis Communications Middle East and Africa

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    Ajit Ramaswami

    Regional Managing Director

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    Jo Chemali

    Managing Director, MSLGROUP Levant

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    Nader Naamani

    Communication Director, MSLGROUP Saudi Arabia.

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    Gregory Henderson

    Group Communication Director

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    Hala Samy

    Communication Director

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    Barbara Francini

    Associate Communication Director